Industries
Communications, media & technology
Technology
Advantage of
solutions to improve
sourcing
Take advantage of solutions to improve sourcing, elevate label management, optimize pricing and boost business effectiveness.
Consumer durables
Use digital technologies and strategies to drive innovation, revitalize product lines, and improve efficiencies and ROI.
Consumer electronics
Implement digital solutions to bring innovative products to market faster, more efficiently and at lower cost.
Food & beverage
Take advantage of fresh thinking to solve tough customer, supply chain and technology challenges.
Home & personal care
Leverage the latest cloud and software as a service (SaaS) solutions to capitalize on emerging new markets and changing customer expectations.
Digital Merchandising Solutions
Providing merchandisers with the tools they need to succeed
Merchandising is a mission-critical retail function that’s part art, part science. Success requires detailed planning, optimized business processes, data mining and analytics, as well as the flexibility to react to changing market conditions. Our digital expertise spans the merchandising value chain for all retailers and includes retail information management, merchandise financial planning, category management, supply chain, space planning and promotion planning. We approach digital merchandising strategically to ensure customer engagement is high, site abandonment is low and conversions remain top of mind.
Pricing and promotions
Develop pricing strategies and implement optimization solutions. Leverage analytics and artificial intelligence to optimize customer targets and media mix for promotions.
Core merchandising management
Deploy solutions for item and vendor setup, assortment management, product life cycle management and space management individually—or as a holistic approach to your merchandising activity.
Product information management
Streamline product information management and deliver better customer experiences. Integrate, format and translate attribute values from suppliers into trusted content for e-commerce.
Trade Promotions Management
Measure the effectiveness of one of your biggest costs
Trade promotions is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations struggle to measure the ROI of those expenditures. Partnering with Cognizant can help. With our modeling, you can analyze data from multiple sources. Our offerings help you systematically measure ROI so you can make better decisions in the future
C-Smart analytics
Get insight into key business activities such as new product launches, brand performance by category, promotion effectiveness and competitor analysis.
Loyalty management
Get help managing referrals, promotion rules, partners, members, redemption points, direct mailers and more.
DynaCampaign
Facilitate segmentation, web analytics integration, multi-channel optimization, campaign design optimization and predictive analytics.
Take the first step
Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.
Let’s talk about how automotive digital solutions can work for your business.